Archive for the ‘General News’ Category
Looking for new ways to improve your business?
Posted by Sarah Clerke | Filed under General News
For any florist, in this fast changing economic and competitive world, it is important to move forward with new ideas to ensure that you reach out to new profitable markets and customers. The BFA are holding a series of seminars throughout the country from June – October that will help you give your business a boost! (more…)
On their way to Chelsea…
Posted by Sarah Clerke | Filed under General News
It is with great admiration (and a little bit of envy), that I recently heard about two eFlorist users who are heading off to compete at Chelsea Flower Show 2010 for the first time!
Kate Bainbridge, owner of Simply Flowers in Devon and Caroline Crabb of Fleurtations in Cornwall are both extremely excited and madly preparing for this high profile week.
Kate Bainbridge and her winning heat entry
Like me, you probably have no idea how a florist gets to compete at Chelsea but as Kate says “The BFA hold heats on behalf of the Royal Horticultural Society. After much persuasion from friends and Gordon Jones (eFlorist Area Sales Manager), I entered the Bath heat!” For Caroline, it was off to the Plymouth heat. (more…)
Battle of the buds….
Posted by Sarah Clerke | Filed under General News
Bored of the Eurovision song contest? Yawning at the thought of the World Cup? Well this year sees another great, Eurofleurs 2010 taking part at the RHS Tatton Park from 21st to 25th July. (more…)
Living models attract media attention for Swaffham florist….
Posted by Sarah Clerke | Filed under General News
Three years ago I first visited Kim at Starlings in Swaffham -an established florist and fruiterers of 45 years. It was with trepidation that Kim agreed to go online …. (more…)
eFlorist ‘Group 15′ meeting
Posted by Dan Little | Filed under General News
Winners of the 'Group 15' floristry competition
At the recent eFlorist Group 15 Meeting over 50 eFlorist users from the Yorkshire region met to enjoy an evening of demonstrations and discussions. (more…)
Calling all Florists!
Posted by Dan Little | Filed under General News
Are you a small FLORIST with big goals?
Are you frustrated by the speed of your company’s growth?
Would you like someone to inject some energy into your business?
Optomen Television, creators of award winning television, including BBC2’s Mary, Queen of Shops are aiming to address these questions by producing a major new series for Channel 5. We will tackle the issues that small businesses face on a daily basis in today’s recession soaked world with advice from one of Britain’s most successful entrepreneurs. We will help investigate everything from controlling cash flow to increasing your profit margin and with an innovative plan of action to further your business we’ll help you get on the road to success.
Britain is alive with creativity – we have more passionate entrepreneurs than any other country in Europe – but when it comes to the practical business skills we fall down. And with 30,000 independent businesses estimated to go bust this year we all acknowledge that it couldn’t be a tougher time to run a small business in Britain.
So let’s help you along with this once in a life time opportunity and get your small business to lead us all out of this recession. If you’re interested in being involved please email smallbusiness@optomen.com
The Perfect Christmas Gift
Posted by Dan Little | Filed under General News
An illustration of the bouquet that was so gratefully received by the customer.
During the Christmas peak it’s sometimes easy to forget how important sending and receiving flowers can be to our customers. With florist shops dealing with an increase in demand and high customer footfall, a little of the spirit of the festive season can be obscured by the need to remain organised arranging deliveries and collections.
The sentiments conveyed by sending someone flowers can mean a lot more than just “Best Wishes at Christmas” as the following email received by eFlorists busy call center illustrates:
eFlorist attends “a la mode”, the Society of Floristry Annual Show
Posted by Brad Lister | Filed under General News
Tracey Rowbottom demonstrates her floristry skills on behalf of eFlorist at the Society of Floristry annual show
On Sunday the 22nd of November the Society of Floristry held its annual show. Titled “a la mode”, the show included demonstrations, workshops, trade stands, seminars, a fashion parade and several competitions. The eFlorist stand was a hive of activity all day with demonstrations of the eFlorist system and two leading florists – Tracey Rowbottom (pictured) and Helen Jamieson – performing floristry demonstrations throughout the day. Each demonstration attracted a crowd of onlookers and the many professional florists, freelancers and floristry students were impressed with the quality and variety of arrangements created throughout the day.
The eFlorist system was on show throughout the event and the eFlorist team actively demonstrated the new system and were on hand to discuss the future of the floristry industry with the many eFlorist customers in attendance. eFlorist views events like these as crucial to the future of the industry and also as an opportunity to offer advice and assistance to florists who are training, starting out in the industry or are looking to develop their floristry business further. A lot of feedback was received about eFlorist which helps us to make those important steps forward with our florists.
It was a very positive sign to see the event so well attended and all at eFlorist look forward to the next opportunity to discuss floristry and the floristry industry with the many active and potential florists out there.
eFlorist launch exclusive floral range for Christmas
Posted by Dan Little | Filed under General News
'Mulled Wine' from the eFlorist Christmas Collection
This December marks the launch of an exciting new range of eFlorist products for Christmas. Designed exclusively by eFlorist, the Christmas floral range has been created to appeal to a wide range of consumers and incorporates a beautiful selection of festive shades ranging from bright reds and fresh greens to delicate crisp whites in a variety of seasonal presentations that include flatpack designs, table centre-pieces and basket arrangements.
In addition to the exclusive seasonal range of flowers now available to our consumers, eFlorist have also introduced a beautiful range of Christmas Plants and Christmas Hampers for the duration of the festive season. To view the new Christmas collection for yourself click here.
Just add flowers! floralessential.co.uk exclusive relaunch
Posted by admin | Filed under General News
We are very pleased to announce the relaunch of one of our primary associate websites www.floralessential.co.uk
Floral Essential have been supplying a wide range of professional sundries to florists and those within the floristry industry for over 10 years, subsequently becoming one of the leading floral sundries suppliers in the UK. (more…)