Archive for the ‘General News’ Category
Mother’s Day Flowers
Posted by Dan Little | Filed under General News
Here it comes the biggest selling flower occasion of the year, Mother’s day. Did you know it’s the biggest peak?
According to data collected by the Flowers and Plant Association, 3.7 million bouquets were bought and sent for Mothers Day and Mothering Weekend during Mothers Day 2006. This number rose again in 2007, as is often the case year-on-year at Mothers Day.
The statistics also revealed that some 400,000 of these bouquets sent for Mothers Day consisted solely or primarily of roses, while 300,000 people opted for tulips and a further 300,000 chose freesia. In addition to the 3.7 million bouquets sent, another 100,000 people chose to send potted plants instead.
This research concluded that 35% of the adult population chose to send flowers or plants to their mothers for Mothers Day – the most popular gift, above chocolates and jewellery, by some margin. Though of course your customers can get chocolates too!
Here’s to a good Mother’s Day this year for all eFlorists!
Tim Huckabee trains eFlorist via the Internet
Posted by Dan Little | Filed under General News
Last week’s webinar for eFlorist by Tim Huckabee, well known sales trainer and motivator, went down a storm. (more…)
Fusion Flowers International Designer of the Year 2011 Competition
Posted by Dan Little | Filed under General News
Fusion Flowers Magazine are following up last year’s first, successful Fusion Flowers International Designer of the Year competition, and have opened for entries in this year’s competition. Designers are invited to submit a portfolio of four, very different pieces of work (only one portfolio per designer). (more…)
Flowers for the Pope
Posted by Sarah Clerke | Filed under General News
Nicola Paterson owner of eFlorist member Nix Flower Studio in Whitton, Twickenham was picked to do the flowers for Pope Benedict’s visit to Twickenham in September. (more…)
Raising awareness and boosting business…..
Posted by Sarah Clerke | Filed under General News
Louise Clement (sitting), Laura Thrumble and Clare Marshall from Jeans at Riverside
There is nothing like getting involved with a good cause to give you a boost. You know what it’s like when trade is a bit slow and you need something to raise the spirits, get more people in your shop and somehow get some free advertising! (more…)
Stir yourself into Action!
Posted by Sarah Clerke | Filed under General News
Macmillan Cancer Support hold the “Worlds Biggest Coffee Morning” this year on Friday 24th September.
Need to get motivated? Would like more customers in your shop? Well here’s your chance to promote your shop and help a worthy charity at the same time…. (more…)
Our eFlorist supporters team…..
Posted by Sarah Clerke | Filed under General News
Sally, Kerry and Debbie decked out in red and white!
In the office today we have all waiting with baited breathe for this afternoon’s vital England game. (more…)
Still saying it with flowers…after four decades!
Posted by Sarah Clerke | Filed under General News
Congratulations Christine!
Christine Hurst was just 19 when she set up her shop in Ipswich and the business is still going strong as it recently celebrated its 40th anniversary on May 24th. “It was a really fantastic day and we had a lot of people coming in and lots of cards sent to us as well” she said. Every customer who came into the shop for the annivesary got a free bunch of flowers. (more…)
Winning Florists – medals at Chelsea
Posted by Sarah Clerke | Filed under General News
Kate Bainbridge and Caroline Crabb with their Chelsea Medals
In soring heats two happy eFlorist florists found out Tuesday morning that they had both won medals at Chelsea! Kate Bainbridge, owner of Simply Flowers in Devon won a Silver Gilt and Caroline Crabb of Fleurtations in Cornwall won a Silver. This is a magnificent achievement for two florists who had never competed before, let alone gone to Chelsea! (more…)
Starting young…
Posted by Sarah Clerke | Filed under General News
Charlotte and Alison from Flower Scene, Cornwall
Charlotte Le Marquand is only 21 years old, but her passion and brilliant floristry has won her a place in the Junior section at Chelsea. Charlotte has been working at eFlorist Flower Scene in Launceston in Cornwall for 5 years where she started on a 1 day per week release scheme from school. Having completed her level 2 and 3 at Bicton College she is finding it hard to believe that she is now off to Chelsea for the first time!