Archive for March, 2010

eFlorist at Mother’s Day – our best selling bouquets

Soft Bouquet from eFlorist - a clear favourite for Mother's Day

Mother’s Day finds us all extremely busy.  Florists spend weeks planning stock, staff and delivery resource and then a manic few days working all the hours available creating bouquets and arrangements, working the shop counter and making deliveries.

At eFlorist we also plan Mother’s Day months in advance, creating point of sale, range review, staffing and sales strategy.  Each year we learn something new from our many customers and the feedback received from florists in invaluable.  This year we have received requests for more information about how eFlorist performed across the Mother’s Day period. (more…)

Living models attract media attention for Swaffham florist….

Three years ago I first visited Kim at Starlings in Swaffham -an established florist and fruiterers of 45 years. It was with trepidation that Kim agreed to go online …. (more…)

eFlorist ‘Group 15′ meeting

Winners of the 'Group 15' floristry competition

Winners of the 'Group 15' floristry competition

At the recent eFlorist Group 15 Meeting over 50 eFlorist users from the Yorkshire region met to enjoy an evening of demonstrations and discussions. (more…)

eFlorist on the road

The eFlorist Area Sales Team

eFlorist Area Sales Managers are often the first point of contact for eFlorist users.  They are a dedicated team who between them cover the whole country.   With many years of industry experience between them they not only can provide support for any area of eFlorist, but will always encourage you to look for new ways to develop your business. (more…)