Archive for the ‘General News’ Category

Stir yourself into Action!

Macmillan Cancer Support hold the “Worlds Biggest Coffee Morning” this year on Friday 24th September.

Need to get motivated?  Would like more customers in your shop?  Well here’s your chance to promote your shop and help a worthy charity at the same time…. (more…)

Our eFlorist supporters team…..

Sally, Kerry and Debbie decked out in red and white!

In the office today we have all waiting with baited breathe for this afternoon’s vital England game. (more…)

Still saying it with flowers…after four decades!

Congratulations Christine!

Christine Hurst was just 19 when she set up her shop in Ipswich and the business is still going strong as it recently celebrated its 40th anniversary on May 24th. “It was a really fantastic day and we had a lot of people coming in and lots of cards sent to us as well” she said.  Every customer who came into the shop for the annivesary got a free bunch of flowers. (more…)

Winning Florists – medals at Chelsea

Kate Bainbridge and Caroline Crabb with their Chelsea Medals

In soring heats two happy eFlorist florists found out Tuesday morning that they had both won medals at Chelsea!  Kate Bainbridge, owner of Simply Flowers in Devon won a Silver Gilt and Caroline Crabb of Fleurtations in Cornwall won a Silver.  This is a magnificent achievement for two florists who had never competed before, let alone gone to Chelsea! (more…)

Starting young…

Charlotte and Alison from Flower Scene, Cornwall

Charlotte Le Marquand is only 21 years old, but her passion and brilliant floristry has won her a place in the Junior section at Chelsea.  Charlotte has been working at eFlorist Flower Scene in Launceston in Cornwall for 5 years where she started on a 1 day per week release scheme from school.  Having completed her level 2 and 3 at Bicton College she is finding it hard to believe that she is now off to Chelsea for the first time!

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Looking for new ways to improve your business?

For any florist, in this fast changing economic and competitive world, it is important to move forward with new ideas to ensure that you reach out to new profitable  markets and customers.   The BFA are holding a series of seminars throughout the country from June – October that will help you give your business a boost! (more…)

On their way to Chelsea…

It is with great admiration (and a little bit of envy), that I recently heard about two eFlorist users who are heading off to compete at Chelsea Flower Show 2010 for the first time!

Kate Bainbridge, owner of Simply Flowers in Devon and Caroline Crabb of Fleurtations in Cornwall are both extremely excited and madly preparing for this high profile week.

Kate Bainbridge and her winning heat entry

Like me, you probably have no idea how a florist gets to compete at Chelsea but as Kate says “The BFA hold heats on behalf of the Royal Horticultural Society. After much persuasion from friends and Gordon Jones (eFlorist Area Sales Manager), I entered the Bath heat!”  For Caroline, it was off to the Plymouth heat. (more…)

Battle of the buds….

Bored of the Eurovision song contest? Yawning at the thought of the World Cup?  Well this year sees another great, Eurofleurs 2010 taking part at the RHS Tatton Park from 21st to 25th July. (more…)

Living models attract media attention for Swaffham florist….

Three years ago I first visited Kim at Starlings in Swaffham -an established florist and fruiterers of 45 years. It was with trepidation that Kim agreed to go online …. (more…)

eFlorist ‘Group 15′ meeting

Winners of the 'Group 15' floristry competition

Winners of the 'Group 15' floristry competition

At the recent eFlorist Group 15 Meeting over 50 eFlorist users from the Yorkshire region met to enjoy an evening of demonstrations and discussions. (more…)