Summer Flowers
Posted by miranda | Filed under eFlorist News
Looking out the window you wouldn’t think it was actually spring. You might be forgiven for thinking it was November though. Believe it or not, summer is just around the corner and as such it’s time for the launch of the new eFlorist Summer Flower Collection.
A crescendo of colour and aroma awaits you this year with bouquets and arrangements hitting the spectrum at every point, from cool soft creams to hot vibrant pinks.
This year’s range includes something for everyone and every occasion…
- Straight to vase flower bouquets for those that prefer to arrange flowers themselves
- Aquapacks if you’re looking for a professional florist’s arrangement
- Gift bags and gift sets for those occasions when you want to give flowers as a gift,
- Vase and container arrangements for a ready-made professional flower display and
- Flower baskets for that home grown feel
You can see all our summer flowers here.
Beach Wedding Flowers – Here Comes The Tide
Posted by miranda | Filed under eFlorist News
The first official beach wedding in England and Wales took place on Friday 27th April on Bournemouth Beach. Kate Smith and Frazer Seed became the first couple to marry at the stunning beach venue, courtesy of ‘Beach Weddings Bournemouth’.
Being the first one of its kind the event of course attracted substantial media attention with the ceremony itself being transmitted live to millions on ITV’s early morning ‘Daybreak’ breakfast TV show.
Here at eFlorist we are proud to disclose that the flowers for the event were in fact designed and created by one of our florists; Emma Newson-Smith of ‘Arcade Flowers’ in Ringwood, who is in fact the official “recommended” florist for ‘Beach Weddings Bournemouth’.
2 weeks before the big day, Emma met Melanie Kiani of ‘Beach Weddings Bournemouth’ to discuss the flower choice and arrangements. There was, as you would expect, a particular theme to follow but Emma also had to take in to consideration the colour of the bridesmaid’s dresses – watermelon pink (something that was only disclosed a few days before the wedding itself).
Ice cream colours with a fresh beach feel were the order of the day and set the style for all the flower arrangements. The bride’s bouquet was a gorgeous collection of cream coloured Stocks, Lisianthus, spray Roses and Freesias. The button holes were made up of Roses and Eucalyptus with the groom also having extra cream spray Rose buds. Pink Freesias, Astilbe and Bouvardia added a touch of colour to the arrangements throughout the rest of the marquee.
Emma and her team had a day to prepare the flowers, setting everything up at the beach hut venue the night before the wedding in time for the dress rehearsal.
The day itself was a huge success despite the somewhat challenging weather conditions; Kate and Frazer were thrilled with their day and exclaimed that everything was just “perfect”.
Everything including the flowers was left in situ over the weekend as the beach hut was opened up to the public to admire and for further bookings to be taken.
We would like to wish Kate and Frazer the very best as they start their life together as Mr and Mrs Seed. Our personal congratulations also go to Emma of Arcade Flowers for a doing such a fantastic job.
To see footage of the wedding go to http://www.itv.com/daybreak/lifestyle/love-and-relationships/here-comes-the-tide-the-wedding/
Behind the scenes at an eFlorist photo shoot
Posted by miranda | Filed under eFlorist News
We thought it was time to let you in behind the scenes once again for another sneaky peak at an eFlorist product photo shoot. Without giving too much away we can now reveal just how a remote barn somewhere in rural Hampshire is brought to life – where the air quite literally becomes full of wonderful fragrances.
For each eFlorist product launch a unique set is designed and built by the eFlorist NPD (New Product Development) Team. Working tirelessly around the clock for weeks at a time the team transform the blank canvas of the barn in to a stunning neutral product backdrop, from which the colours, textures and glorious floral forms of our bouquets and arrangements can be showcased.
Time is of the essence on a photo shoot so attention to detail really is paramount. The set needs to work effectively from a number of different angles in order that each product background looks its absolute best, without falling in to the trap of looking too much like the last or indeed steals the limelight from the product itself.
There needs to be a sufficient assortment of props available to set the scene or to simply add an extra lifestyle dimension to individual shots. The flower stems, vases, baskets, wrapping, ribbons, bears, chocolates and balloons need to be on hand for the duration of the shoot, with the flowers being fresh at all times and of course in bloom. These are all things that simply have to happen before even one photograph can be taken.
The design of each bouquet and flower arrangement is perfected by one of our professional florists in attendance. Each one is then individually and very carefully transported to the set where every angle of every stem and bloom is scruitinised, ensuring that the arrangement looks the best it possibly can in readiness for its close up. Even once the florist is happy the photographer also casts his own critical eye over the display. Looking down the camera lens can reveal things that you wouldn’t ordinarily see. Tweaked and turned, perfection is ultimately achieved.
The first camera click sounds the start of the next process. Each product in its various colour ways and sizes, with and without accessories needs to be painstakingly recorded by the florist, photographer and by the production assistant. Every single detail of each individual shot must be carefully itemised ensuring that the final shot matches exactly the stem selection, price, wrapping and references the correct product code at the right size in the appropriate range. Absolutely nothing can be second guessed or left to chance.
I’m sure you can appreciate, just by revealing the tip of the iceberg, the lengths the eFlorist NPD Team go to and the time it takes to shoot an entire product range. The whole process really must run like a super slick military operation in order to stay within the budget, meet the deadline and to of course, ultimately ensure that our products continue to appeal to our target market – you and your customers.
Single Red Rose for St. George’s Day
Posted by miranda | Filed under eFlorist News
April 23rd is St George’s Day, commemorating the Saint’s death in AD303. St George is of course the patron saint of England, who as legend would have it, slayed a dragon to save a young maiden.
Traditionally a single red rose is adorned on the lapel to mark the day – the red rose being the national flower of England since the Wars of the Roses (1455 – 1485).
Another tradition is to fly the St George’s flag, England’s national flag – the design being based on St George’s red cross set against a white background.
Of course single red roses are usually associated with Valentine’s Day flowers or more simply as a romantic flower in its own right.
Mother’s Day Flower Delivery – A Team Effort
Posted by miranda | Filed under eFlorist News
The eFlorist team pull together to ensure customer satisfaction on
Mother’s Day 2012
When there were a number of last minute Mother’s Day flower orders on Mother’s Day itself, the eFlorist GM rolled up her sleeves and made bouquets to ensure that Mums were not left disappointed on the day. The bouquets were then personally delivered by members of staff from eFlorist HQ.
Lorraine Key, eFlorist GM, herself a fully qualified ex-florist, said:
“We’ve had a really successful Mother’s Day and appreciate all the hard work that our florists have put in behind the scenes to ensure that Mothers and Grandmothers across the country have not been disappointed and that the good wishes from their families have been conveyed via beautiful, florist-made, personally delivered bouquets and floral arrangements.”
Lorraine Key and Chris Price – Mother’s Day 2012 at eFlorist HQ
Bouquet of the Month for March – Aquamarine
Posted by miranda | Filed under eFlorist News
March is here already which means it’s time to reveal our bouquet of the month.
Inspired by the birthstone Aquamarine, our expert florists have cleverly created an attractive aquapack bouquet of green Anthuriums, white Roses and scented Freesias.
Designed to be easily recreated by our local florists, the birthstone bouquet makes an ideal flower gift for really any flower sending event or occasion.
This particular birthstone bouquet is an aquapack, which means that it comes with its own little bag of water, so you don’t have to worry about finding a vase and trying to arrange the flowers when you’ve undone the wrapping. It’s designed to be displayed straight from the florist to your home so that you really do get the benefit of a professional flower arrangement that is simply bound to impress. The flowers have also been carefully chosen to ensure that this particular arrangement doesn’t just look great but smells divine too.
Available in regular, medium or large for same day flower delivery up and down the country, make sure you order your Aquamarine aquapack bouquet before 3pm Mon-Sat.
February’s Bouquet of the Month – Amethyst
Posted by miranda | Filed under eFlorist News
Are you looking to send flowers this month? Not sure what to send? Need some help or inspiration?
Whatever the flower sending occasion this month we think our Birthstone Bouquet will go down a treat.
Taking inspiration from the Birthstone for February: Amethyst, our expert florists have created a simply gorgeous deep purple, mauve, lilac and cream coloured aquapack flower bouquet packed full of roses, Lisanthus and Chrysanthemums.
A cool, sophisticated and devine arrangement that doesn’t even require a vase!
Mother’s Day Flower Gift Sets
Posted by miranda | Filed under eFlorist News
If you are sending flowers on Mother’s Day this year you might be interested in our most recent addition to the range. We have included for the first time, a selection of fabulous flower gift sets, showcasing just a selection of our exquisite flower bouquets and arrangements featured in the Mother’s Day range.
Mother’s Day is the perfect excuse to spoil someone special, to show them just how much you really do appreciate all that they do. If you are stuck for words or if words are simply not enough then let the flowers do the talking. Flowers make a beautiful visual reminder of how much you care long after the day itself has been and gone.
With flower gift baskets, gift bags and aquapack arrangements to suit all styles and tastes, we are sure you will find a fantastic floral gift the maternal woman in your life will love.
See our Mother’s Day flower gift range here
Mother’s Day Flowers – Sunday 18th March
Posted by miranda | Filed under eFlorist News
Sunday the 18th March is Mother’s Day and it’s only just around the corner. In readiness we have just launched our brand new Mother’s Day flower collection online.
With prices starting at just £24.95 we believe you will find something that’s just right for the maternal woman in your life, no matter what her style or taste.
For the woman who doesn’t especially like cut flowers we have a potted mini rose plant in a pretty cream painted bucket.
For that just picked from the garden look, we have the aptly named ‘Mum’s Garden’ flower arrangement, which comes complete with a gorgeous cream coloured zinc jug that she can keep and use over and over again.
If you’re looking for something more traditional, then what about the ‘Chic Basket’ – a simply gorgeous combination of colours and textures in the form of roses, brassica and spray carnations in a beautiful flower basket.
For a real statement piece you are spoilt for choice really. You could go for the sumptuous purples, cerises and lilacs to be found in the ‘Vintage Vibrance’ gift bag or the particularly stylish and oh so grand ‘Luxury Lily Vase’. Both arrangements will not fail to go unnoticed.
For something a little different we have a unique and very sophisticated globe vase posy arrangement, beautifully and lovingly presented with a bear grass swirl and flourish.
Of course if you’re not sure what flowers or colours to choose then just let the names of the bouquets inspire you.
- My Inspiration
- My Best Friend
- Mother’s Love
- Scent with Love
- Buckets of Love
Or take a look at our entire Mother’s Day flower collection and choose for yourself…
Send flowers for Valentine’s Day
Posted by miranda | Filed under eFlorist News
The biggest romantic day of the year is just around the corner. If you are one of those hopeless romantics who pulls out all the stops in the hope of wowing the girl with flowers, just what kind of flowers will you be sending this year?
Of course tradition dictates that it simply has to be a red so here are our favourite red rose bouquets and arrangements…
- Perfection – a single red rose
- I Love You – 3 red roses
- Unforgettable – a dozen red roses
- Hearts & Flowers – 3 red rose vase arrangement
- Adoration – two dozen red roses
- Ultimate Love – 50 red roses
Breaking away from the norm but still going for something red with a bit of a twist, you might be tempted by…
- Pure Passion – passionate, rich reds and purples around a single red rose
- Truly, Madly, Deeply – hot reds and delicate pinks combined with deep red roses
- Kisses – red roses and lilies
For those of you have been there and done that with red roses and just want a beautiful bouquet of flowers…
- Rose & Lily Classic – pink roses and lilies
- Falling in Love – purely pink roses
Or you can see all our Valentine’s Day Flowers online at www.eFlorist.co.uk