Stir yourself into Action!

Macmillan Cancer Support hold the “Worlds Biggest Coffee Morning” this year on Friday 24th September.

Need to get motivated?  Would like more customers in your shop?  Well here’s your chance to promote your shop and help a worthy charity at the same time…. (more…)

Our eFlorist supporters team…..

Sally, Kerry and Debbie decked out in red and white!

In the office today we have all waiting with baited breathe for this afternoon’s vital England game. (more…)

Starting young …. Charlotte gets a medal!

Charlotte and her winning parasol!

In an earlier blog posted we reported on Charlotte Le Marquand who was entering the junior competition at Chelsea.  It is with great delight that we are able to report that Charlotte won a Silver medal!  So well done Charlotte and hopefully you will inspire lots of other young florists to take the plunge and start competing….

“Tributes” from concept to your shop….

In July, your ‘Tributes’ package will arrive, ready to be positioned, pride of place (we hope!) in your shop. But, have you ever wondered how the team at eFlorist went about putting the ‘Tributes’ package together? (more…)

eFlorist and Euro Florist merge…

 

EuroFlorist Group with its headquarters in Malmö Sweden have merged with eFlorist Group. The merger strengthens Euroflorist’s market leading position in Europe and consolidates the largest florist network outside North America.

When eFlorist re-branded from Teleflorist in October 2009 it launched the eFlorist.net portal and since then has experienced significant growth in all areas of its business. Following this merger the combined business will have operations in 12 countries, with more than 10,000 affiliated florists and a turnover close to £100m. (more…)

WORLD CUP COMPETITION……

Dreading the fall in trade when the World Cup starts?

Don’t just sit there and wait for trade to pick up again, make the most of all those World Cup Widows left to their own devices… and enter our competition and WIN a digital camera!

So plan an event to get them together, a new design which they can treat themselves too, or even a workshop so they can get away from the TV…. Get THINKING!!!!! (more…)

Still saying it with flowers…after four decades!

Congratulations Christine!

Christine Hurst was just 19 when she set up her shop in Ipswich and the business is still going strong as it recently celebrated its 40th anniversary on May 24th. “It was a really fantastic day and we had a lot of people coming in and lots of cards sent to us as well” she said.  Every customer who came into the shop for the annivesary got a free bunch of flowers. (more…)

Winning Florists – medals at Chelsea

Kate Bainbridge and Caroline Crabb with their Chelsea Medals

In soring heats two happy eFlorist florists found out Tuesday morning that they had both won medals at Chelsea!  Kate Bainbridge, owner of Simply Flowers in Devon won a Silver Gilt and Caroline Crabb of Fleurtations in Cornwall won a Silver.  This is a magnificent achievement for two florists who had never competed before, let alone gone to Chelsea! (more…)

Starting young…

Charlotte and Alison from Flower Scene, Cornwall

Charlotte Le Marquand is only 21 years old, but her passion and brilliant floristry has won her a place in the Junior section at Chelsea.  Charlotte has been working at eFlorist Flower Scene in Launceston in Cornwall for 5 years where she started on a 1 day per week release scheme from school.  Having completed her level 2 and 3 at Bicton College she is finding it hard to believe that she is now off to Chelsea for the first time!

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Looking for new ways to improve your business?

For any florist, in this fast changing economic and competitive world, it is important to move forward with new ideas to ensure that you reach out to new profitable  markets and customers.   The BFA are holding a series of seminars throughout the country from June – October that will help you give your business a boost! (more…)